Made In America: Behind the Made in USA Label

made in the usa

made in the usa

Since we specialize in selling products made in America, we’re in the know when it comes to American manufacturing. Do you love the idea of buying Made in U.S.A., but don’t know too much about what qualifies a product? We’ll give you the rundown. We’re more up to speed on things like COO labeling than the average American Joe. In fact, the average American Joe might not even know what COO labeling is.

COO (Country of Origin) Labeling was first introduced by the Tariff Act of 1930. The Tariff Act requires “every article of foreign origin (or its container) imported into the U.S. be marked in a manner that indicates to the ultimate purchaser the article’s country of origin.” The Made in U.S.A. mark is regulated by the Federal Trade Commision, and is required on certain things like textiles, wools, furs, and automobiles. It’s this label that makes it very easy to tell where a product is manufactured. And frankly, we were seeing too many products manufactured outside the United States.

How 50ROOTS Was Planted

50ROOTS was born out of need and vision. Entrenched in  product development and merchandising, we saw a disheartening trend: so much was being outsourced. Okay, pretty much everything was being outsourced. The only thing being focused on was how quick and how cheap something could be made. That never sat well with us.

No one wants some eye-on-the-bottom-line product that squeaked by quality control. Where did pride in craftsmanship go? Where was the legacy or the family run business?  What about building relationships with the merchants around us?  Instead, everyone seemed to be scouring the farthest corners of the globe for the dead low rate. We had a ‘come to Jesus’ moment when buying NY postcards that weren’t even made in the country, let alone manufactured in one of the 5 boroughs. Surely some printing company in Queens could handle the job of making promotional cards for their hometown, no?

The Movement To Promote American Products

We certainly aren’t the only ones passionate about American Made products. In a time that feels very divided, one group is mobilizing to set aside our disagreements and focus on common American goals and beliefs. There are some things we should all just agree on, right? Like that making and buying American products is good for our country. After all, what’s more patriotic than helping Americans by offering stable work and steady income? It just makes sense.

The Made in America Movement is an independent, non-partisan group devoted to helping American businesses. Making stuff right here in the good ‘ole U.S. of A. is good for all of us. It opens up opportunities, creates jobs, and guarantees that whoever made the product did so in safe conditions, and for a fair wage.

The Made in America Movement represents 20,000 American sourced companies, and has 440,000 active members.  Their slogan is: Less Democrat, Less Republican, More American! The message couldn’t be more timely.

American Made: More Than Just a Label

Buying Made in U.S.A. doesn’t just help individual business owners, it helps the country as a whole. Supporting American products reduces our deficit, creates national independence and minimizes negotiation and debate with foreign countries.

Our government can’t regulate other countries’ labor laws, but they sure do watch over ours. When you buy an American Made product, you know you’re not supporting slave labor or exploiting workers.

How to Qualify For the Made in USA Label

You might wonder why every American company doesn’t have the Made in America tag. What exactly are the requirements of the label, anyway?

The general guideline is pretty simple, actually: you must be able to back up your claim that your product is “all or virtually all” made in the Unites States.

Currently, there’s no set system to review every business using the Made in America label. It’s a bit of an honor system. But companies who fraudulently claim to manufacture goods in America are subject to hefty fines if proven guilty. This guide shows you exactly what you need to meet the Made in America requirements.

Americans Like to Shop American

According to Consumer Reports, eight to ten Americans support buying American made products. In fact, more and more Americans prefer to buy local.

In an American Express survey of 1,000 customers (the American Express OPEN Small Business Saturday Consumer Pulse Study ), 93% of Americans said they think it’s important to support small businesses. 89% said they were aware of how small businesses helped support the local economy through jobs and taxes.

Locally and nationally made products just have an emotional edge over most imports. There’s a proud feeling that comes from supporting American businesses. We have an eagerness to help the locals, support our up-and-coming neighbors, and celebrate our national staples. From your hometown woodworker to your favorite national brand, buying American Made is always a great feeling.

Americana, Culture Fads & Local Pride

Can you image Stetson Hats being imported from China? Firm no. The name alone conquers up cowboys, ranch land and old John Wayne movies. They ooze American culture. It’s just feels right they are manufactured in Garland, Texas.

You get the same feel good vibes supporting your local artisan. Like this guy from San Francisco who is living his American dream making what inspires him: the perfect, sturdy beer caddy.

The nostalgia of cultural fads and timeless toys is another draw of Made in U.S.A. Like The Slinky . It’s been around since 1945 when Richard James dropped a spring on the floor during an experiment. Now that it’s delighted generations of American families, it looks like it’s here to stay.

Where to Shop Made in America

So now that you’re on board with buying more American Made products, you’re wondering the best way to find them, right? Well, of course there’s our website . Or directories like . There are tons of other fabulous sources for American Made brands as well. We love the USA Love List . It’s informative, and full of links to all sorts of American labels organized by state and product.

Or skip the big-box stores for a day and stroll down the closest Main Street. Small Mom & Pop stores and local business often carry American made products by local craftsman. Keep your eyes peeled for local holiday bazaars, markets and pop-up shops.

Being aware of COO labeling is the first step to making proactive buying decisions, so always seek out labels on packages and product descriptions. And please, support the home team when you can.


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